Does Chris Bumstead Own Raw Nutrition?

Does Chris Bumstead Own Raw Nutrition? The Complete Breakdown

I. Introduction

If you’re a bodybuilding fan, chances are you’ve heard the name Chris Bumstead—or as the fitness world affectionately calls him, CBum. He’s the reigning Classic Physique Mr. Olympia, a global fitness icon, and a man whose shredded yet aesthetic physique has inspired millions. But Chris is more than just an athlete; he’s also an entrepreneur. This leads us to a question that’s been floating around in gyms, supplement stores, and online communities: Does Chris Bumstead own Raw Nutrition?

In this article, we’re going to break down everything you need to know about Raw Nutrition, Chris Bumstead’s connection to the company, the ownership structure, his role in product development, and whether or not he truly owns the brand. Think of this as the complete guide to Raw Nutrition and CBum’s business journey.

II. Understanding Raw Nutrition

Before answering the big question—does Chris Bumstead own Raw Nutrition?—it’s essential to understand what Raw Nutrition actually is.

What Does Chris Bumstead Own Raw Nutrition?

Raw Nutrition is a supplement company known for its clean, transparent, and performance-driven approach. Unlike some supplement brands that fill their products with unnecessary additives, Raw Nutrition lives up to its name—keeping things raw, natural, and effective.

Founding Year and Mission

The company was founded in 2020 by a team of coaches, athletes, and supplement experts who wanted to bring honesty back into sports nutrition. Their mission is simple: “no fillers, just quality.” This means every scoop of protein, every serving of pre-workout, and every capsule is created with the athlete in mind.

Brand Philosophy: “No Fillers, Just Quality”

Think of Raw Nutrition as the farm-to-table version of supplements. Just as clean eating avoids unnecessary processing, Raw’s products avoid unnecessary fillers. They use clinically backed ingredients, clear labeling, and straightforward formulas. That transparency is a big reason why gym-goers and professional athletes trust the brand.

Core Product Categories

Raw Nutrition has built a strong product line across several supplement categories:

• Protein Powders – Including whey isolate and vegan protein for lean muscle growth and recovery.
• Pre-Workouts & Recovery Formulas – Popular mixes designed to give you energy and focus (without nasty crashes).
• Health and Wellness Supplements – Greens powders, hydration formulas, and general wellness stacks that go beyond bodybuilding.

By covering performance, recovery, and overall health, Raw Nutrition positions itself as a one-stop shop for athletes who care about results.

III. The Founders and Ownership Structure

Now we come to the meat of the matter: who started Raw Nutrition, and does Chris Bumstead own Raw Nutrition, or is he just a face of the brand?

Who Started Raw Nutrition?

Raw Nutrition was founded by Matt Jansen (a respected bodybuilding coach), and Domenic Iacovone (a successful entrepreneur in the health and wellness space). Their goal was to create a supplement company rooted in authenticity and performance.

• Matt Jansen – Known for coaching elite-level athletes, including CBum himself.
• Domenic Iacovone – With a background in wellness and business, he helped provide the infrastructure and vision for scaling the company.

Together, they created Raw Nutrition in 2020 with a mission to challenge big supplement companies by offering better, cleaner products.

Does Chris Bumstead Own Raw Nutrition?

Here’s where things get interesting. While Chris wasn’t an original founder of Raw Nutrition, in 2021 he officially joined the company as a co-owner. His involvement wasn’t just about lending his face or doing endorsements—he took a real ownership stake.

This means yes, Chris Bumstead does own Raw Nutrition (as a co-owner, not the sole founder). His ownership signals a deeper commitment: he’s not just promoting products—he’s helping to shape them.

His Official Role (Co-Owner vs. Athlete Partnership)

Instead of being just a sponsored athlete, CBum took the entrepreneurial leap. As a co-owner, he has input into product design, branding, and long-term vision. That’s very different from just signing a sponsorship deal where you hold up a tub for Instagram.

Equity Stake Explanation

While the exact percentage of Chris’s stake hasn’t been publicly disclosed, industry insiders confirm he is a major shareholder in Raw Nutrition. This ensures he has a financial and personal investment in the success of the company.

Other Key Stakeholders

Besides Jansen, Iacovone, and Bumstead, Raw Nutrition also has a strong management team and athlete ambassadors who help promote and expand the brand. But make no mistake: CBum’s name is at the heart of its global recognition.

IV. Chris Bumstead’s Role in Raw Nutrition

When people ask, “Does Chris Bumstead own Raw Nutrition?”, they often wonder what that really means. Is he just a silent investor, or is he actively shaping the brand? The truth is, CBum is more than just a co-owner—he’s one of the driving forces behind Raw Nutrition’s identity and growth.

From Athlete to Entrepreneur

Chris started as an athlete sponsored by supplement companies, like many bodybuilders do. But after dominating the Olympia stage, he realized his influence could go far beyond endorsements. His fans trust him because he embodies authenticity—he doesn’t push products he wouldn’t actually use.

That’s why becoming part of Raw Nutrition wasn’t just a business move. It was the next step in his evolution: from athlete to entrepreneur. Much like Arnold Schwarzenegger built businesses outside the stage, CBum is building his own legacy with Raw.

How His Olympia Success Shaped the Brand’s Direction

Chris’s repeated Classic Physique Olympia victories (2019–2023) made him the perfect ambassador for a supplement company. But with Raw, he wasn’t just the face—he influenced how products were made. His training style, recovery needs, and competition prep experiences all shaped what Raw offers.

Think of it like having a race car designed by a world-class driver. You know it’s going to perform because it’s tested under extreme conditions.

Product Development Input

Unlike athletes who just slap their name on a product, Chris is hands-on in product development.

• He worked on creating his own line, the CBum Series, where everything from flavors to ingredients has his approval.
• For example, his Thavage Pre-Workout is famous not just for its funny name but for being designed to match his actual Olympia prep needs—strong focus, clean pump, and no unnecessary junk.

Marketing and Brand Face

Chris is the face of Raw Nutrition, and that matters a lot in today’s social-media-driven fitness industry. With millions of followers across Instagram and YouTube, his reach is massive. When he posts about Raw, it’s not just marketing—it feels like advice from a trusted friend.

His credibility as a champion also gives Raw Nutrition an edge. Fans think: “If CBum trusts it during Olympia prep, it must work.” That athlete-driven credibility is something money alone can’t buy.

V. The CBum Series by Raw Nutrition

One of the most exciting parts of Raw Nutrition is the CBum Series—a dedicated product line co-created and branded by Chris Bumstead. This series is a clear indicator that CBum isn’t just a co-owner on paper; he’s actively shaping the brand.

Special Product Line

The CBum Series includes:

• Thavage Pre-Workout – A high-performance pre-workout designed for clean energy and focus. The name “Thavage” comes from Chris’s playful nickname for himself.
• Protein Powders – Whey isolate blends tailored to recovery and lean gains.
• Creatine and Performance Products – Essentials for muscle growth and strength.

Each product feels personalized to CBum’s needs, making them more than just supplements—they’re part of his brand identity.

Why It Stands Out

What makes the CBum Series special compared to Raw’s core line? Two things:

1. Personalization – Chris is involved in flavor testing, formula design, and overall branding.
2. Unique Branding – While Raw Nutrition’s core products have a clean, minimal aesthetic, the CBum Series has bold, eye-catching packaging that reflects Chris’s personality.

It’s like the difference between Nike’s general shoes and the Michael Jordan Air Jordans—one is the brand, the other is an icon attached to an athlete.

Impact on Sales and Popularity

The CBum Series has been a sales powerhouse. Fans buy it not only for quality but also because it’s connected to Chris. For many, it’s a way to feel closer to their idol—drinking the same shake or using the same pre-workout.

This has made Raw Nutrition stand out in a crowded supplement market. While other companies struggle to compete, Raw + CBum has become a winning formula.

VI. Comparison with Other Athlete-Owned Supplement Brands

The question of does Chris Bumstead own Raw Nutrition naturally invites comparisons. After all, he’s not the first athlete to get into the supplement game. Legends like Ronnie Coleman and Jay Cutler also launched their own supplement lines.

Examples of Athlete Partnerships

• Ronnie Coleman Signature Series – After retiring, Ronnie launched his brand with products named after his famous catchphrases (“Yeah Buddy!”).
• Jay Cutler Nutrition – Jay’s brand focuses on clean performance and appeals to bodybuilding fans.

These ventures showed that athlete-driven supplement brands can work—but also face challenges.

How Raw Nutrition + Chris Bumstead Differs

What sets Raw Nutrition apart is integration and authenticity:

• Ronnie and Jay’s companies often felt like side businesses. With Chris, Raw Nutrition feels like an extension of his training philosophy.
• Raw Nutrition wasn’t built only around Chris. It existed as a strong brand first, and Chris added even more credibility by joining as co-owner.
• Fans see Chris actually using Raw Nutrition during his Olympia prep, which creates a trust factor that’s rare in the industry.

In other words, while other athlete brands sometimes feel like marketing gimmicks, Raw Nutrition with CBum feels real and authentic.

VII. The Growth of Raw Nutrition

So, what has been the impact of Chris’s involvement and the burning question—does Chris Bumstead own Raw Nutrition—on the company’s growth? In short: massive.

Market Reception

From day one, Raw Nutrition was praised for its clean labels and quality ingredients. But once CBum officially came on board, sales and hype skyrocketed. Early reviews showed that customers not only loved the formulas but also trusted the brand more because of Chris’s reputation.

How CBum’s Involvement Boosted Credibility

There’s a saying in bodybuilding: “If it works for the champ, it’ll work for me.” Chris embodies that. His personal endorsement carries weight because fans know he only uses what helps him perform at the highest level. That level of credibility has been the single biggest growth driver for Raw Nutrition.

Expansion into Global Markets

Raw Nutrition started in the U.S., but thanks to CBum’s worldwide following, the brand is now expanding into Europe, Asia, and even Australia. His global fanbase means Raw isn’t just an American supplement brand—it’s becoming an international powerhouse.

Collaborations and Future Partnerships

Raw Nutrition has also started exploring partnerships with gyms, influencers, and athletes worldwide. Chris’s co-ownership makes these collaborations more authentic—athletes feel like they’re joining a community, not just a sponsorship deal.

VIII. Pros & Cons of Chris Bumstead’s Involvement

Whenever people ask, “Does Chris Bumstead own Raw Nutrition?” the answer usually sparks another question: Is that a good thing for the company and the consumers? Like anything in business, there are both pros and cons to having a superstar bodybuilder as part of the ownership and leadership.

Pros

1. Authenticity for Bodybuilding Fans
   Chris isn’t just some random celebrity endorsement. He actually lives the lifestyle—every workout, every meal, every supplement. His involvement makes Raw Nutrition feel authentic, and authenticity is a rare currency in the supplement world.
2. Better Product Trust
   If Chris uses Raw Nutrition during Olympia prep, fans know the supplements are battle-tested. That trust is something even the biggest ad campaigns can’t buy.
3. Strong Marketing Appeal
   Raw Nutrition doesn’t need to hire influencers when their co-owner is one of the most-followed athletes in bodybuilding. Every post, YouTube video, and appearance Chris makes is free marketing for the brand.
4. Connection Between Brand and Fans
   Fans feel a personal connection when they buy CBum’s products. It’s like drinking the same pre-workout as your idol. That sense of belonging drives loyalty.

Cons

1. Overreliance on CBum’s Image
   One potential downside is that Raw Nutrition’s identity is strongly tied to Chris. If his popularity were to fade, or if he stepped away from bodybuilding completely, the brand would need to prove it can stand on its own.
2. Pressure of Constant Involvement
   Since fans expect Chris to always be involved, there’s pressure for him to continually test products, appear in campaigns, and represent the brand. That can be a heavy load when he’s also focused on competitions.
3. Questions About Independence
   Some critics ask if Raw Nutrition is truly about the supplements or just about CBum. While his co-ownership is real, some still question whether the brand could thrive without his image.

At the end of the day, the pros far outweigh the cons, but it’s important to acknowledge both sides.

IX. Does Chris Bumstead Own Raw Nutrition? (The Verdict)

Let’s tackle the big question head-on: Does Chris Bumstead Actually own Raw Nutrition?

Clarifying Misconceptions

There’s often confusion in the supplement industry between being a sponsored athlete and being an owner. A sponsored athlete simply promotes the brand, usually in exchange for money or free products. Ownership means the athlete has equity—a financial stake in the company’s success.

Chris isn’t just a face for Raw Nutrition. He’s a co-owner with equity in the brand. That means when Raw Nutrition grows, Chris directly benefits, just like the other founders.

The Official Answer

So, does Chris Bumstead own Raw Nutrition?
👉 Yes—Chris Bumstead is officially a co-owner, not just an ambassador.

He wasn’t one of the original founders (like Matt Jansen and Domenic Iacovone), but he later joined the ownership group, adding star power and credibility.

Why Ownership Matters to Fans

Why does it even matter if Chris owns Raw Nutrition? For fans, it’s about trust and transparency. Knowing CBum isn’t just paid to promote the supplements but actually has skin in the game makes his endorsements feel more genuine.

It’s like the difference between a chef cooking in a restaurant they own versus one just working a shift. Ownership signals long-term commitment and quality.

X. Future Outlook

Now that we’ve answered the big question—does Chris Bumstead own Raw Nutrition?—it’s worth looking ahead. Where is Raw Nutrition headed, and what role will CBum play in the years to come?

Raw Nutrition’s Expansion Plans

The company isn’t slowing down anytime soon. With new products being added every year, Raw Nutrition is aiming to compete with the biggest supplement giants. We’re likely to see:

• Wider supplement ranges (greens powders, hydration products, etc.)
• Expansion into functional foods (like protein snacks or ready-to-drink shakes)
• More collaborations with athletes in different sports

More Athlete Collaborations?

While Chris is the face of Raw, there’s room for other athletes to join the roster. Bringing in powerlifters, CrossFit athletes, or MMA fighters could help Raw Nutrition reach new audiences.

Chris Bumstead’s Long-Term Involvement

As Chris eventually considers retirement from competition, it’s almost certain he’ll focus more on business. That means he could dedicate more time to product development, global outreach, and expanding Raw Nutrition beyond bodybuilding.

Predicted Market Position in the Next 5 Years

Given its growth rate, Raw Nutrition could soon stand alongside brands like Optimum Nutrition or MuscleTech. What makes it unique is the athlete-first, transparent ethos that Chris and the team have built.

The future looks strong, not just because Chris is involved, but because the brand itself has built credibility through quality + authenticity.

XI. Conclusion

So, does Chris Bumstead own Raw Nutrition? Yes—he is a co-owner, not just a sponsored athlete. That distinction matters because it shows his involvement is more than financial. He’s shaping the products, guiding the vision, and giving fans supplements they can trust.

Raw Nutrition stands out because it combines the authenticity of a world champion with the quality of science-backed formulas. Whether you’re a gym beginner or a serious competitor, knowing the brand you use has been tested by CBum himself makes it more trustworthy.

At its core, Raw Nutrition isn’t just about selling powders—it’s about building a community of athletes who care about performance, health, and transparency.

XII. FAQs

1. Does Chris Bumstead own Raw Nutrition?
Yes, Chris Bumstead is a co-owner of Raw Nutrition. He wasn’t one of the original founders, but he joined as an equity partner and plays a major role in the brand.

2. When was Raw Nutrition founded?
Raw Nutrition was founded in 2020 by Matt Jansen, Domenic Iacovone, and Dr. Domenic Iacovone. Chris joined shortly after as a co-owner.

3. What products are in the CBum Series?
The CBum Series includes Thavage Pre-Workout, whey protein powders, creatine, and other performance-focused supplements designed with Chris’s input.

4. Is Raw Nutrition different from other supplement companies?
Yes—Raw Nutrition emphasizes “no fillers, just quality.” It’s known for transparent labels, science-backed formulas, and athlete-driven authenticity.

5. Where can I buy Raw Nutrition products?
You can purchase Raw Nutrition directly from their official website, as well as select retailers, gyms, and global online stores.

Read more: Chris Bumstead Merchandise & Legacy – CBum Official Store